Friday, July 17, 2020

Followers vs. Engagement - Which is Better? | Music Tips

How to Get Higher Social Media Engagement on Your Music Profile

Whether you join a band, are taking the solo musician route, or are putting your production skills to the test, it is an exciting time. In this digital age we live in, one of the first steps a musician often takes when they want to get their talents "out there" is creating social media profiles.

You can have a great design and excellent music content, but it is always very humbling when you make a post and the only like or favorite you get is from your closest friends (if you're lucky!). This is especially likely if you're not established within your community.

This may cause you to take a peek at competitors' pages to compare yourself and your music to them. When you see the number of followers they have and the number of retweets, likes, and comments they get, your natural instinct may be to acquire as many followers as quickly as possible.

But, does more followers always mean more engagement?

Surprisingly, not really. And getting a ton of followers very quickly by using less than genuine methods can actually do more harm for your social profile than good.

How is this possible? Let's dive into the differences between followers and engagement and how to get more active responses on your social platforms.

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source https://www.aimm.edu/blog/followers-vs.-engagement

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